Singer launched this entirely new line of products on October 20, at the company's corporate office in Gulshan. Leading electronics and home appliances company "Singer Bangladesh" launched its ever-first personal care Series focusing on the new generation's lifestyle and needs in mind, with the promise of ?Embracing Graceful Hair Now.' Considering consumer needs diversity, Singer alienated the hair dryers and hair straighteners into three different ranges NaturoGlow, Botanika and Iconica. Consumers can easily buy from www.singerbd.com with a free home delivery facility, reads a press release. Singer launched this entirely new line of products on October 20, at the company's corporate office in Gulshan. Managing Director and CEO of Singer Bangladesh MHM Fairoz, Marketing Director Chandana Samarasinghe, Wholesale and Retail Operations Director Kazi Rafiqul Islam, Head of Marketing Communication Bedoura Farhana, Head of Product-SDA, Cooking & Home Comfort Fahima Pervin, Senior Executive, Product Faiyad Bin Khaled and other dignitaries were present during the launching ceremony. Singer Personal Care series have unique features in their Ionic hair dryers and straighteners. The NaturoGlow Hair Dryer has premium ceramic-coated grills nourished with macadamia and coconut oils which protect hair from overheating and distributes air evenly. Whereas, the macadamia and coconut oil-infused plate of NaturoGlow Hair Straightener has a Moisture Sensor mode for hair protection. The therapeutic essential oils of chamomile and lavender are incorporated in the ceramic coating of the Botanika Series Oil Therapy Hair Straightener. Additionally, everyone may use the ionic hair dryers from the Iconica range without risking hair damage. Consumers can use these unique ranges conveniently to style their hair at home. During the launching event, the Managing Director and CEO of Singer Bangladesh Limited, MHM Fairoz said: ?The people of Bangladesh are young and dynamic. They are fashion-conscious and have a unique style of statement. Our vision is to become the lifestyle partner of this young generation with technologically superior products.? Singer is the only Home Appliances manufacturing and marketing company in Bangladesh that has been catering to consumers of this society for 117 years. Starting with a single product category which is sewing machine, Singer has now become a household name for consumer electronics and home appliances across Bangladesh. News Source: Dhaka Tribune
